SENS 21 Store - Brand Film: An AI-Assisted Creative Experiment
Alongside the branding and web experience I designed for SENS 21 Store, I wanted to explore a different side of my work: storytelling through motion. This project isn’t a UI/UX case study. It’s an experiment in how AI tools can extend creativity. I tried several tools along the way. What made the final result possible wasn’t one tool, but finding a way to combine several of them, each doing what it does best.
Industry
Retail
Services
Movie creation
Tools
Figma Motion · Runway · Figma Make
The idea
SENS 21 is about craftsmanship and authenticity. I wanted the film to show what usually stays hidden: the people and the process behind every piece. The film opens with a hand-drawn line that builds into a doorway. The doorway then reveals a space where everything comes together: clothes, shoes, books, and a woman sewing. She is a reminder that behind every dress or garment there is a person, and a craft.
The process
Step 1: Drawing in motion (Figma Motion)
I started in Figma Motion to animate the line drawing, the sketch that slowly traces the doorway. I built it with keyframes for path trimming, position, scale, rotation, and opacity.
This was new territory for me. Getting used to animation work took some time and pushed me out of my comfort zone, but it changed how I think about timing and rhythm in design.
Step 2: From reference to living space (Runway)
For the space itself, I started from an image I found on Pinterest: a minimal doorway framed by two sculptural, mirror-like columns. I reworked it into a hand-drawn, sketch-style illustration so it would match the line animation and feel like part of the same visual world.
Then I used Runway to animate it, guiding it toward what I wanted to show: the doorway opening onto a space where garments, shoes, books, and a seamstress at work come together. The goal was to bring craftsmanship to the front and show the human presence behind the brand.
Step 3: Bringing it all together (Figma Make)
The last step came with a technical challenge. I first planned to assemble everything in Figma’s prototyping mode, but it couldn’t play the full video from Step 2. So I moved the whole piece into Figma Make. There I connected the drawing animation and the Runway footage, added the closing text sequence, and added the soundtrack. At that point, Figma Motion didn’t support audio yet.
Takeaway ideas
Each tool had its limits, and working around those limits was part of the creative work. The result is something I couldn’t have made with a single tool, and it opened a new direction for how I approach visual storytelling, beyond interfaces.