SENS 21 Store - Branding & Web Experience
An online concept store featuring small collections, local designers, and carefully curated products. The project involved building the entire brand vision — “A Space for Beauty” — along with the visual identity and website experience, aligning the digital presence with the store’s curated business philosophy.
Industry
Retail
Services
Branding Development · Web Design · Web Development
Tools
Figma · Shopify
Visual identity
The branding was developed to align closely with the organization’s values, avoiding trend-driven aesthetics in favor of an authentic and timeless identity. Positioned in opposition to fast fashion and consumerism, the visual direction focuses on longevity and conscious design. For the logo, I chose a wordmark approach featuring a stylized interpretation of the letter N. The N is constructed from multiple segments, symbolizing different directions that ultimately lead to the same place — reflecting the idea that, in the end, all things are connected. Helvetica Neue was chosen as the primary typeface, alongside a color palette built around two neutral tones, expressing elegance, stability, and a strong connection to the brand’s roots and core values.
Web design & Web development
For the website, I chose a simple layout and intuitive navigation, generous white space, and a clean yet contrasting visual approach. The design aims to create a sense of order and discipline, reflecting beauty through structure and clarity while ensuring a smooth and fluid user experience.
From a development perspective, I built the website on Shopify, providing an efficient and accessible e-commerce solution that allows the client to easily manage products, content, and day-to-day operations.