Cuadrum - Branding & Web Experience
A logistics company specializing in domestic and international freight transport. The project involved developing the complete brand vision — “Wherever You Go” — alongside the visual identity and website experience, aligning a more modern digital presence with the company’s business philosophy and history.
Industry
Logistics & Transportation
Services
Branding Development · Web Design · Web Development
Tools
Figma · Wordpress · Elementor Pro
Visual identity
The branding was developed to give the organization a more modern and digital presence, while remaining closely aligned with its core values. The identity is designed to be timeless and long-lasting, reflecting both contemporary relevance and company's history. For the logo, I created a logomark that uses negative space to form a path, while simultaneously representing the letter C, referencing the organization’s new name. Montserrat was chosen as the primary and secondary typeface, paired with a color palette built around shades of green. This references the company’s name, derived from the Latin “quadrum” (forest), and highlights the organization’s strong roots. Established in 1998, the company has remained guided by the same enduring values throughout its history.
Web design & Web development
For the website, I implemented a simple layout, generous white space, and a modern, clean visual approach. The design aims to reflect the company’s new positioning while giving a contemporary and modern feel.
From a development perspective, I built the website on WordPress using Elementor Pro to create a custom theme, alongside Advanced Custom Fields (ACF) for dynamic content. This approach was chosen because the project is a presentation website that required greater customization, smooth animations, and a more modern, tailor-made appearance.
