Magic Cake House - Branding
Magic Cake House started at home, from a simple passion: bringing back the authentic taste of homemade cakes and pastries. The goal of this project was to explore a new creative direction and develop a visual identity that better reflects the true essence of the brand.
Industry
HoReCa
Services
Branding Development
Tools
Illustrator · Figma
Visual identity
The new barnd identity aims to: communicate the authentic taste of homemade desserts, highlight the magic of baking crafted with passion and showcase the products more clearly and beautifully. The visual language was designed to better reflect the brand’s values and put the desserts at the center of attention. For the logo, I created a logomark that combines a pie with a carousel, expressing the magic and joy of baking done with care and passion. The color palette is built around soft pastel tones, evoking childhood, a romanticized sense of life, an escape from reality, and the whimsical world of pastries.
